My Why

It’s all about the joy…

I enjoy the way a dessert can bring joy to someone else. I enjoy how a dessert can be a small satisfaction to make someone’s day, something that brings out happiness, allowing them to get pleasure from the little things. I enjoy that I can be a channel to create someone’s vision through mixing, baking, and designing a dessert. I enjoy manipulating the simple concept of baking into gifts that can be given during a dark day or be used to symbolize a special moment in someone’s life. I know this sounds sappier than it should, but I myself didn’t even realize this career could spread so much joy. This passion has exposed me to new ways to connect with people, create content that I love to make and share, and bring out stories I never thought baking something as small as a cookie could do.

I am lucky to have realized so early in life that it is really the small things that make all the difference. Take away everything else and relationships, love, and joy are all that really matters at the end of the day. I am proud to say I have created a business out of a passion that allows me to create and value all three.

– Meet The Team –

How was Sweets 4 Dayz Born?

I am Deirdra Lambright, the owner and founder of Sweets 4 Dayz. Wow, I just love the way that sounds! Ever since I started baking for my Girl Scout troop’s Christmas bake sales in 3rd grade, my passion for it only grew from there. I was the one who didn’t mind when we stayed up late to finish up a couple more dozen cookies, then sold at the 7 mile fair in Racine, Wisconsin the next day, because I never really got tired of it.

As I got older I loved binging food network channel shows with my mom and started bringing desserts to family events and school. By high school, it was clear to most people I knew that I wanted to take my baking passion to the next level, whether they believed I could actually do it or not. On the other hand, I was always interested in business, growing up with very motivating entrepreneurial minded parents. So that split me between choosing culinary school or business school. Yes, I took the option that gave me a scholarship, and wound up at the University of Wisconsin-Madison. But of course this didn’t stop me from finding a way to mesh my love for baking with my savvy business side. Feeling scared and unprepared, I gathered up the courage to start Sweets 4 Dayz in February of 2018, as a freshman in college. Four years later, I graduated with a Bachelor’s Degree in Business Management and Entrepreneurship and had the wonderful opportunity to pursue my business full time. And the rest is history!

Deirdra Lambright
Owner/baker/Designer

Deirdra Lambright is the CEO and founder of Sweets 4 Dayz. She founded this business in February of 2018 and runs all operations, including; baking, customer service, blogging, social media.

Our Values

Integrity

As a business we value honesty and sincerity when it comes to providing service to our customers. We make sure that there is consistency in what we think, say and do, because as many know actions speak louder than words. We value keeping our promises and always staying true not only for the betterment of our customers but for upholding accountability in ourselves.

Creativity & Joy

Creativity is the first step to innovation. And to enjoy the process of it, allows for that creativity to be sustained, which is why these are values we set to a high on our list. Coming up with new ideas, designs, and flavors is the way we grow our expertise and continue creating value and joy through our work and for our customers.

Innovation

Innovation is the ability to see change as an opportunity – not a threat. Change is something that is necessary to grow and flourish, bred by the flow of new ideas and pushing the boundaries to what baking can really be and creating products and content that keeps our customers on their toes and wanting more.

 

High Quality

One thing we value is a the quality of our desserts. With homemade recipes and treats, packaged with care, we pride ourselves in taking the time and patience to create beautiful desserts from beginning to end, that not only look good but taste good too.